Dry shampoo without the funky feel or haze left behind.

Pure + Simple

We handcraft truly non-toxic beauty products that give superior results, while improving the health of your hair and body.

No Synthetic Fragrances, Parabons, Aerosols, Formaldehyde Releasers, Sulfates or Silicones...... No Junk, (Period!).

Shop By Collection

Our #1 Best Seller

"...hands down the very best dry shampoo I've ever used"

- Rachelle G.

Shop Cleaner-than-Clean Dry Shampoo

Ashley L.

Cleaner-than-Clean Dry Shampoo

I have tried dozens of dry shampoos and nothing compares!
Never feels like I have residue left over, scalp doesn’t itch or feel gunky. Plus i don’t feel like I’m suffocating like most aerosol cans do

Karen F.

Protein + Shampoo Bar

Can't get enough! 

Amazing!! Never thought I would like a shampoo bar to wash my hair. But Y'all, ITS THE BEST!!!! The lather, the smell and the silky feel you get when you wash your hair is perfection.

Donna M.

Reparative Hair Oil

I could not be happier with the results from using the Reparative Hair Oil. Before using, my hair was really damaged and breaking. I am now on my second bottle and my hair looks and feels amazing.

Meet the Founder

Lauren Rowley

"16 years as a Master Stylist left me battling severe allergies to many of the toxic ingredients within my industry. Form constant hives, to joint pain, I knew there had to be a way to get superior results without all the the toxic junk... "


Questions? Send us an email and we will get back to you ASAP