Give a gift that feels good to give—clean, handcrafted, and free from toxins.

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Founded By a Master Stylist on a Mission

We handcraft truly non-toxic beauty products that give you superior results without the toxic ingredients.

My Story

Our #1 Best Seller

"Finally a Dry Shampoo that actually makes my hair feel clean, and it's non-toxic!"

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This stuff is a game changer! I never found a dry shampoo that I liked or felt worked right, but this! Life changing, hair saving.. buy some!! You won’t regret it!

Crissy

The Bella Balm is my families favorite go-to product! It helps my son's eczema, and my hair stay frizz free! We go nowhere without it.

Jess T.

The best haircare...and now the most soothing skincare too?! Loving ALL my Bella Hue products. Thank you so much Lauren!!

Lynn.

Where have these shampoo bars been all my life? Seriously a game changer.

Chris B.

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Founded By a Master Stylist

"Salon Quality Products Without the Junk."

16 years as Master Stylist left me crazy allergic to the toxic ingredients within my industry...

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Real Customer Reviews

Jessica M.

Cleaner-than-Clean Dry Shampoo

I can’t believe how good this works!

I have superfine hair and I shower every other day. My hair is very dark and dry shampoos DO NOT WORK for many reasons.
My daughter has very thick oily dark hair, and we both are obsessed with how well this Cleaner-than-Clean dry shampoo works!!!

I would give this product 15 ⭐️ if that was allowed. So good!

Karen F.

Shampoo Bar

Can't get enough! 

Amazing!! Never thought I would like a shampoo bar to wash my hair. But Y'all, ITS THE BEST!!!! The lather, the smell and the silky feel you get when you wash your hair is perfection.

Alena K.

Prime + Protect

The best gift to give your hair

I cannot express enough how much I love this product. For me, it even tops the dry shampoo as a must have and that’s hard bc the dry shampoo is amazing too. I’ve been using this spray for at least six months and my hair is more manageable out of the shower, it’s shinier and stronger and honestly feels thicker. My husband even asked me if my hair had gotten thicker and I really believe it’s bc of this product. Run and buy this now!

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