Pure + Simple
We handcraft truly non-toxic beauty products that give superior results, while improving the health of your hair and body.
No Synthetic Fragrances, Parabens, Aerosols, Formaldehyde Releasers, Sulfates or Silicones...... No Junk, (Period!).
Shop New + Our Best Sellers
Shop By Collection
Our #1 Best Seller
"...hands down the very best dry shampoo I've ever used"
- Rachelle G.
Shop Cleaner-than-Clean Dry ShampooAshley L.
Cleaner-than-Clean Dry Shampoo
I have tried dozens of dry shampoos and nothing compares!
Never feels like I have residue left over, scalp doesn’t itch or feel gunky. Plus i don’t feel like I’m suffocating like most aerosol cans do
Karen F.
Protein + Shampoo Bar
Can't get enough!
Amazing!! Never thought I would like a shampoo bar to wash my hair. But Y'all, ITS THE BEST!!!! The lather, the smell and the silky feel you get when you wash your hair is perfection.
Donna M.
Reparative Hair Oil
I could not be happier with the results from using the Reparative Hair Oil. Before using, my hair was really damaged and breaking. I am now on my second bottle and my hair looks and feels amazing.
Meet the Founder
Lauren Rowley
"16 years as a Master Stylist left me battling severe allergies to many of the toxic ingredients within my industry. Form constant hives, to joint pain, I knew there had to be a way to get superior results without all the the toxic junk... "
FAQ
Do you ship overseas?
Yes, we ship all over the world. Shipping costs will apply, and will be added at checkout. We run discounts and promotions all year, so stay tuned for exclusive deals.
How long will it take to get my orders?
We strive to fufill all orders within 24-48 hours. Once shipped, you will have access to up to date tracking info on all orders.
How do I make changes to my product subscription?
You can access your customer portal through your store account login. If you have not registered an account, you will need to create an account using the same email address used at checkout.
Once your account is registered, you can log in and access your customer portal by clicking on the Manage Subscriptions link.
Do you offer local pickup?
Yes! Just select "pick up" at checkout and we will send you confirmation once its ready.