Our Story

Hi, I’m Lauren — Master Stylist and founder of Belle Hue.

I worked as a stylist for nearly 17 years before I had to step away from the job I truly loved. It started slowly—just a slight itch at the shampoo bowl—but over time, things got worse. I began experiencing joint pain, hives, and constant discomfort that made it hard to work. After a series of tests, my doctor told me something I wasn’t ready to hear: it might be time to walk away from the salon.

That moment was heartbreaking. Styling had been my entire career. But the tests showed I had developed a severe allergy to ingredients commonly found in professional products—especially formaldehyde releasers, which are hidden in many mainstream hair and skincare formulas.

I searched for clean, salon-quality alternatives, but everything I tried fell short. So I started making my own. The first product I created was a dry shampoo—something I relied on daily as a busy mom. Not only did it work better than the aerosol ones I had always used, but after just a few weeks, I noticed how much healthier my scalp and hair felt.

I gave some to friends and family, and their response was so encouraging that I decided to turn it into something bigger. I launched Belle Hue during the height of COVID with just one product—Cleaner-than-Clean Dry Shampoo—and to my surprise, it quickly took off. The support and demand from customers was overwhelming, and from there, the brand grew faster than I ever imagined.

Today, Belle Hue offers a full line of handcrafted hair, skin, and baby care essentials. Everything we make is free from toxic chemicals, formaldehyde releasers, synthetic fragrances, and dyes—just to name a few. We keep our batches small, our ingredients simple, and our formulas effective—because clean beauty shouldn’t be complicated.

What started as a personal health journey has turned into something I’m proud to share with others. Thanks so much for being here!