My Story

A Stylist’s Journey to Safer Beauty

What makes our products "non-toxic?

Here’s a list of our “No-Nos” when it comes to formulating truly clean, non-toxic products.

  • Synthetic Fragrances (Parfum) – Often contain harmful chemicals like phthalates, which can cause skin irritation and hormone disruption.
  • Parabens – Preservatives linked to hormone disruption and reproductive issues.
  • Sulfates (SLS, SLES) – Harsh surfactants that strip natural oils, causing dryness and irritation.
  • Phthalates – Endocrine disruptors that interfere with hormone levels and can cause developmental issues.
  • Formaldehyde – A preservative and carcinogen that can cause skin irritation and allergies.
  • Petroleum-Based Ingredients (Mineral Oil, Petrolatum) – Clogs pores, suffocates skin, and can irritate.
  • Silicones (Dimethicone, Cyclopentasiloxane) – Can build up on hair/skin, leading to clogged pores and lack of moisture.
  • Artificial Colorants (FD&C Colors) – Synthetic dyes linked to skin irritation and potential cancer risks.
  • Alcohol (Isopropyl Alcohol, Ethanol) – Strips moisture, causing dryness and irritation.
  • Oxybenzone (in Sunscreens) – Linked to hormone disruption and skin irritation.
  • Aluminum Compounds – Found in antiperspirants, linked to breast cancer and Alzheimer's.
  • BHA/BHT – Preservatives with links to endocrine disruption and cancer.
  • Toluene – Found in nail polish and hair products, can cause headaches and nervous system damage.
  • DEA/MEA – Foaming agents linked to skin irritation and cancer risk.
  • Lanolin – Can cause allergic reactions, especially for sensitive skin.

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I’ve never found products that work this well and are actually clean. My hair feels healthier, my scalp is calmer, and I don’t have to worry about hidden ingredients. Belle Hue has completely changed my routine—in the best way.

-Rachel T.

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