Pure + Simple

Truly Non-Toxic Haircare

Handcrafted in small batches

Founded by a Master Stylist on a Mission

PURE & SIMPLE

We handcraft premium, salon quality haircare products without the toxic junk.

#1 Best Seller- Dry shampoo

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11 products

Cleaner-Than-Clean Dry Shampoo (Starter Bundle)
Cleaner-Than-Clean Dry Shampoo (Starter Bundle)
Sale price$30.00
Texture + Volume Dry Shampoo (Starter Bundle)
Texture + Volume Dry Shampoo (Starter Bundle)
Sale price$30.00
Save 12%
Dry Shampoo Sample Set
Dry Shampoo Sample Set
Sale price$22.00 Regular price$25.00
Dry Shampoo Application Brush
Dry Shampoo Application Brush
Sale price$7.00
Cleaner-than-Clean Dry Shampoo (Eco- Refill Pack)
Cleaner-than-Clean Dry Shampoo (Eco- Refill Pack)
Sale price$25.00
Dark Locks Dry Shampoo (Starter Bundle)
Dark Locks Dry Shampoo (Starter Bundle)
Sale price$30.00
Texture + Volume Dry Shampoo (Eco- Refill Pack)
Texture + Volume Dry Shampoo (Eco- Refill Pack)
Sale price$25.00
Dark Locks Dry Shampoo (Travel Spray)
Dark Locks Dry Shampoo (Travel Spray)
Sale price$28.00
Cleaner-than-Clean Dry Shampoo (Travel Spray)
Cleaner-than-Clean Dry Shampoo (Travel Spray)
Sale price$28.00
Dark Locks Dry Shampoo (Eco- Refill Pack)
Dark Locks Dry Shampoo (Eco- Refill Pack)
Sale price$25.00
Texture + Volume Dry Shampoo (Travel Spray)
Texture + Volume Dry Shampoo (Travel Spray)
Sale price$28.00

Shampoo + Conditioner Bars

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NEW- Shampoo Bar | Blonde Brightening Bar
NEW- Shampoo Bar | Blonde Brightening Bar
Sale price$19.00
NEW- Shampoo Bar (Rose | Soothing for sensitive scalps)
NEW- Shampoo Bar (Rose | Soothing for sensitive scalps)
Sale price$18.00
Shampoo Bar (Lavender | Soothing, Kids )
Shampoo Bar (Lavender | Soothing, Kids )
Sale price$18.00
Shampoo Bar (Restorative- Dry, Damaged, Daily washers)
Shampoo Bar (Restorative- Dry, Damaged, Daily washers)
Sale price$18.00
Shampoo Bar (Clarifying | Oily, Itchy, Thinning )
Shampoo Bar (Clarifying | Oily, Itchy, Thinning )
Sale price$18.00
Shampoo Bar (Unscented | Sensitive Scalp, No Essential Oils )
Shampoo Bar (Unscented | Sensitive Scalp, No Essential Oils )
Sale price$18.00
Swim Repair Shampoo Bar (+Vitamin C.)
Swim Repair Shampoo Bar (+Vitamin C.)
Sale price$18.00
Conditioner Bar
Conditioner Bar
Sale price$15.00
Bamboo Soap Bar Holder
Bamboo Soap Bar Holder
Sale price$6.99
Travel Shampoo Bar Holder
Travel Shampoo Bar Holder
Sale price$6.99
Color

Liquid Shampoo + Conditioner

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Restorative Shampoo (For Dry/Color Treated Hair)
Restorative Shampoo (For Dry/Color Treated Hair)
Sale priceFrom $34.00
Restorative Conditioner (For Dry/Color Treated Hair)
Restorative Conditioner (For Dry/Color Treated Hair)
Sale priceFrom $34.00
Clarifying Shampoo (For Oily/Itchy Scalp)
Clarifying Shampoo (For Oily/Itchy Scalp)
Sale priceFrom $34.00
Clarifying Conditioner
Clarifying Conditioner
Sale priceFrom $34.00
Daily Cleanser Shampoo (For All Hair Types)
Daily Cleanser Shampoo (For All Hair Types)
Sale priceFrom $34.00
Daily Conditioner (For Daily Washers)
Daily Conditioner (For Daily Washers)
Sale priceFrom $34.00

Hair Mask + Scalp Scrub

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Save 6%
Restore + Repair Hair Mask
Restore + Repair Hair Mask
Sale price$34.00 Regular price$36.00
Save 6%
Rosemary Scalp Scrub
Rosemary Scalp Scrub
Sale price$32.00 Regular price$34.00

Hair Prep

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Prime + Protect (Hair Primer & Detangler)
Prime + Protect (Hair Primer & Detangler)
Sale priceFrom $26.00
Thermal Heat Protectant
Thermal Heat Protectant
Sale price$28.00
Save 3%
Swim Spray –(Protects Hair & Skin from Chlorine + Hard Water)
Swim Spray –(Protects Hair & Skin from Chlorine + Hard Water)
Sale price$29.00 Regular price$30.00

Style (Volume + Hold)

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Texturizing Powder (Max- volume boosting powder)
Texturizing Powder (Max- volume boosting powder)
Sale price$22.00
Hairspray (2-in-1 Light hold + Beach Wave)
Hairspray (2-in-1 Light hold + Beach Wave)
Sale price$26.00
Curl Defining Cream
Curl Defining Cream
Sale price$29.00
Styling Gel (Medium Hold)
Styling Gel (Medium Hold)
Sale price$28.00
Beach Wave (Texture Spray)
Beach Wave (Texture Spray)
Sale price$20.00

Style (Frizz + Smooth)

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Flyaway Stick (smooth frizz, baby hairs)
Flyaway Stick (smooth frizz, baby hairs)
Sale price$16.00
Save 6%
Restore + Repair Hair Mask
Restore + Repair Hair Mask
Sale price$34.00 Regular price$36.00
Save 8%
Bella Balm (The Everything Balm For Hair and Body)
Bella Balm (The Everything Balm For Hair and Body)
Sale priceFrom $9.99
Reparative Hair Oil
Reparative Hair Oil
Sale price$28.00
Hydro- Boost Spray (Weightless Hydration)
Hydro- Boost Spray (Weightless Hydration)
Sale price$23.00

Scalp Repair + Hair Growth

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On sale
Scalp Repair Oil (Overnight treatment for itchy/dry scalp)
Scalp Repair Oil (Overnight treatment for itchy/dry scalp)
Sale priceFrom $24.00 Regular price$28.00
Save 6%
Rosemary Scalp Scrub
Rosemary Scalp Scrub
Sale price$32.00 Regular price$34.00
Save 10%
Hair Growth Bundle Kit
Hair Growth Bundle Kit
Sale price$76.00 Regular price$84.00
Save 6%
Hair Growth Serum (Step 2)
Hair Growth Serum (Step 2)
Sale price$32.00 Regular price$34.00
Scalp Tonic (Step 3)
Scalp Tonic (Step 3)
Sale price$26.00
Shampoo Massage Brush
Shampoo Massage Brush
Sale price$10.00
Scalp Oil Comb
Scalp Oil Comb
Sale price$2.50

Bundle Deals + Gift Sets

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Save 12%
Dry Shampoo Sample Set
Dry Shampoo Sample Set
Sale price$22.00 Regular price$25.00
Save 25%
Best Sellers Sample Set
Best Sellers Sample Set
Sale price$60.00 Regular price$80.00
Save 10%
Hair Growth Bundle Kit
Hair Growth Bundle Kit
Sale price$76.00 Regular price$84.00

Haircare Accessories

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A hand holds a CALA brand feather-shaped hairbrush with a textured off-white handle and bristles, set against a blurred modern bathroom background with a marble sink and gold faucet.
Stylist Top Pick- Eco Wet Brush
Sale price$14.00
Bamboo + Boar Bristle Paddle Brush
Bamboo + Boar Bristle Paddle Brush
Sale price$22.00
Nylon Elastic Hair Ties
Nylon Elastic Hair Ties
Sale price$9.99
Color
Two black mulberry silk hair ties on a Bella Hue branded card with a white background
100% Silk Skinny Scrunchies
Sale price$16.00
Color
Travel Shampoo Bar Holder
Travel Shampoo Bar Holder
Sale price$6.99
Color
Bamboo Soap Bar Holder
Bamboo Soap Bar Holder
Sale price$6.99
Adjustable Derma Stamp for Scalp (Step 1)
Adjustable Derma Stamp for Scalp (Step 1)
Sale price$24.00
100% Mulberry Silk Pillowcase
100% Mulberry Silk Pillowcase
Sale priceFrom $30.00
Color
Shampoo Massage Brush
Shampoo Massage Brush
Sale price$10.00
Dry Shampoo Application Brush
Dry Shampoo Application Brush
Sale price$7.00
Scalp Oil Comb
Scalp Oil Comb
Sale price$2.50
Soap Saver Bag
Soap Saver Bag
Sale price$3.99
Professional Extra-Strength Bobby Pins
Professional Extra-Strength Bobby Pins
Sale price$9.99
Color