Pure + Simple
Made for babies, Loved by all
Being a new parent comes with so many challenges, finding safe and effective products that are made with only the purest ingredients shouldn't be one of them.
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18 products
Why choose non-toxic?
Infants epidermis layer is thinner, specifically the stratum corneum (outermost layer) that helps protect against irritants, allergens and micro-organisms.
When formulating our new baby line, I made it my mission to only use the most gentle ingredients possible that would help protect and nourish their skin without stripping its precious natural barrier….
Meet The Founder
"Choosing clean, non-toxic products wasn't a choice for me, it was a necessity. With a laundry list of of new found allergies, I knew there had to be a better way.
-Lauren Rowley
(Master Stylist + Bella Hue Founder)
