Pure + Simple

Non-toxic baby products made with 6 ingredients or less

Made for babies, Loved by all

Being a new parent comes with so many challenges, finding safe and effective products that are made with only the purest ingredients shouldn't be one of them.


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18 products

Baby BalmBaby Balm
Baby Balm Sale price$19.99
Baby PowderBaby Powder
Baby Powder Sale priceFrom $15.00
Zinc Diaper BalmZinc Diaper Balm
Zinc Diaper Balm Sale priceFrom $16.00
Baby Shampoo + Body Wash BarBaby Shampoo + Body Wash Bar
Baby Shampoo + Body Wash
Baby Shampoo + Body Wash Sale price$24.00
Baby Lotion (Fragrance Free)Baby Lotion (Fragrance Free)
Baby Lotion (Fragrance Free) Sale priceFrom $12.00
Baby Oil + Massage OilBaby Oil + Massage Oil
Baby Oil + Massage Oil Sale price$24.00
Magnesium Spray (Infant-Toddler)
Mommy + Me Gift SetMommy + Me Gift Set
Mommy + Me Gift Set Sale price$75.00
Baby Bundle Gift SetBaby Bundle Gift Set
Baby Bundle Gift Set Sale price$75.00
Muslin Swaddle BlanketMuslin Swaddle Blanket
Muslin Swaddle Blanket Sale price$29.00
Liberty of London Petite Fleur Baby BowLiberty of London Petite Fleur Baby Bow
Chambray Baby BowChambray Baby Bow
Chambray Baby Bow Sale price$11.99
White Swiss Dot Baby BowWhite Swiss Dot Baby Bow
White Swiss Dot Baby Bow Sale price$11.99
Sage Dot Baby BowSage Dot Baby Bow
Sage Dot Baby Bow Sale price$11.99
Wooden Baby Nursery Closet DividersWooden Baby Nursery Closet Dividers
Newborn Brush & Comb SetNewborn Brush & Comb Set
Newborn Brush & Comb Set Sale price$9.99
Diaper Cream ApplicatorDiaper Cream Applicator
Diaper Cream Applicator Sale price$7.99

Why choose non-toxic?

Infants epidermis layer is thinner, specifically the stratum corneum (outermost layer) that helps protect against irritants, allergens and micro-organisms. 

When formulating our new baby line,  I made it my mission to only use the most gentle ingredients possible that would help protect and nourish their skin without stripping its precious natural barrier….

Meet The Founder

"My story from behind the chair to clean beauty formulator ...."

"Choosing clean, non-toxic products wasn't a choice for me, it was a necessity. With a laundry list of of new found allergies, I knew there had to be a better way.

-Lauren Rowley

(Master Stylist + Bella Hue Founder)