Pure + Simple

Non-Toxic Salon Quality Products That Work

Founded by a Master Stylist on a Mission

No Junk. Just Clean Ingredients that give superior results.

Our Promise

No Synthetic Fragrances, Parabens, Aerosols, Formaldehyde Releasers, Sulfates or Silicones...... No Junk, (Period!).

Small Batch + Family Owned

Our products are handcrafted in small batches right here in Cypress, Tx .

Stylist Approved

Tested and loved by cosmetologist around the world.

Shop By Collection

"Finally a Dry Shampoo that actually makes my hair feel clean, and it's non-toxic!"

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"I have tried dozens of dry shampoos and nothing compares! Never feels like I have residue left over, scalp doesn’t itch or feel gunky. Plus I don’t feel like I’m suffocating like most aerosol cans do.."

-Ashley L. (Cleaner-than-Clean Dry Shampoo)

Meet the Founder

From Master Stylist to Clean Beauty Formulator

Extreme allergies to the toxic ingredients within my industry fulled my mission to create truly non-toxic, salon quality products that not only worked better, but are better for you too.

(Swipe to see my story)

It started....

Allergic Reaction

After working as a Master Stylist for many years I started forming allergies to the products I was accustomed to using. What started as hives quickly turned into full body joint pain. I knew I had to take a better look at which ingredients I was putting on my body.

The Problem

I Had to Walk Away...

After countless hours of research and soul searching I knew it was time to walk away from working behind the chair. I was told to stop using ALL products on my skin and hair until we could find ones that didn't contain the ingredients I was so allergic to. I searched and searched but didn't find anything that met the standards I was used to. I decided to take matters into my own hands.

Bella Hue Was Born

As a busy mom the hardest product to give up was dry shampoo. I started playing with natural ingredients hoping to find something that would at least get the job done. After many failed attempts, I formulated not only a dry shampoo that worked, but worked better than any salon quality product I had tried. I knew I was on to something... With encouragement from friends and family, I launched Bella Hue with our OG baby, Cleaner-than-Clean Dry Shampoo.

Love & Support

I was blown away by all the love and support from the local community and strangers all across the world. In just a few short months we had grown so much. With a passion for helping people and the love for hair chemistry, I knew I had found what it was I was meant to do.

Where We Are Now

With the love and support of people like you, my "baby" biz has grown into something so much more than I could have ever imagined. We now handcraft a full line of hair, skin, and baby products designed to give you superior results without all the toxic junk. We are so excited to see where this journey takes us, and feel so grateful to have you by our side.

Start Your Non-Toxic Haircare Journey With Us

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